China - Ningxia - Sun Qiuxia, 39, is the manager of the newly opened Phoenix City Wine Cellar. The cellar is located in the city of Yinchuan and represents 15 local wineries by showcasing their products and hosting wine-related events. “Ningxia wine is difficult to promote because it is very expensive”, Sun acknowledges. “It took Europe hundreds of years to understand how to produce and market good wine. We are very young and we need time to learn how to do it properly”.