China - Ningxia - Yanling Ren (nicknamed Linda), is the 41-year-old chief winemaker at Pernod Ricard’s Helan Mountain Winery. She was born in a nearby village a few kilometres away. “My father and mother used to cultivate and sell grapes in the 90s”, she remembers. “When I was 15 I would sneak out of the house to sip a bit of our wine. My parents didn’t allow me to drink, but I already liked it a lot”.